Universidad Pública de Navarra - Nafarroako Univertsitate Publikoa
Public University of Navarre
| Course code: 710515 | Subject title: Internationalization Project | ||||
| Credits: 8 | Type of subject: | Year: NULL_VALUE | Period: 2º S | ||
| Department: Gestión de Empresas | |||||
| Lecturers: | |||||
| URTASUN ALONSO, AINHOA (Resp) [Mentoring ] | ERRO GARCES, AMAYA [Mentoring ] | ||||
| MARTINEZ DE MORENTIN OSES, SARA [Mentoring ] | BARRIO SARALEGUI, CRISTINA [Mentoring ] | ||||
Contents
This subject aims to facilitate students the learning and application of a methodology for the realization of an Internationalization Project, which addresses the main questions that a company faces when developing a marketing or implementation strategy in foreign markets.
Methodology
Internationalization Projects are carried out based on real cases of product/service exporting companies, which decide to undertake the opening of a new market, understanding the market as a country, with some exceptions, in a previously determined geographical area (Western Europe, Eastern Europe, Latin America, Asia-Pacific, etc.).
Alternatively, students may develop a project based on the challenges that companies must face when expanding abroad.
Evaluation
| Learning outcome |
Assessment activity |
Weight (%) | It allows test resit |
Minimum required grade |
|---|---|---|---|---|
| RA23. Design and organize projects in a team in the international area. | Presentation of the Internationalization Project | 100 | Yes | Yes (5/10) |
Bibliography
Access the bibliography that your professor has requested from the Library.
Not applicable