Public University of Navarre



Academic year: 2019/2020 | Previous academic years:  2018/2019  |  2017/2018 
Bachelor's degree in Industrial Engineering at the Universidad Pública de Navarra
Course code: 252106 Subject title: BUSINESS
Credits: 6 Type of subject: Basic Year: 1 Period: 1º S
Department:
Lecturers:
FRANCO PUEYO, JUAN FRANCISCO (Resp)   [Mentoring ] GOICOECHEA YABAR, MIREN EDURNE   [Mentoring ]

Partes de este texto:

 

Module/Subject matter

BASIC FORMATION MODULE

SUBJECT: BUSINESS

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Contents

Module I

  • Firm and business activity
  • Entrepreneurship, forms of businesses, and the objectives of the firm
  • Management. Strategy and competitiveness

Module II

  • The economic-financial structure of the firm
  • Profit and profitability analysis
  • Investment in firms

Module III

  • Operations activity in the firm

Module IV

  • Marketing activity in the firm

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Descriptors

Introduction to the firm. Relations between the firm and its environment. Functional areas.

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General proficiencies

CG1 ¿ Ability to develop and complete industrial engineering projects whose objective is to build, repair, maintain, install, and assemble structures, mechanical equipment, energy installations, electric and electronic installations, facilities, and production and assembly processes

CG2 ¿ Ability to address the activities under engineering projects described in the previous paragraph

CG3 - Knowledge of the basic and technological subjects to have the ability to learn new methods and theories, and versatility to adapt to new situations

CG6 ¿ Ability to address legal requirements

CG9 ¿ Ability to organize and plan in the context of firms, and other institutions and organizations

CG10 - Ability to work in a multilingual and multidisciplinary environment

CG11 - Knowledge, understanding and ability to implement the necessary legislation in the field of industrial engineering

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Specific proficiencies

CFB6 ¿ Knowledge of the nature of firms and their institutional and legal framework. Management and organization of firms

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Learning outcomes

R1. Organize and develop plans for businesses

R2. Apply quality principles and methods

R3. Solve problems using initiative, decision-making skills, creativity, critical reasoning and communicate knowledge, abilities and skills in the area of engineering business

R4. Acquire basic knowledge on operations systems

R5. Acquire applied knowledge on operations management

R6. Acquire knowledge on basic and technological subjects that enable to learn new methods and theories and to adapt to changing circumstances

R7. Acquire knowledge on regulations and legal issues

R8. Acquire knowledge on the environmental impact of business decisions

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Methodology

Methodology - Activity In-class hours Out-of-class hours
A-1 Lectures 33  
A-2 Practical sessions in small groups 22.5  
A-4 Assessment activities 4.5  
A-5 Self-directed study and work   60
A-6 Complete assignments and projects and write reports   15
A-7 Solve problems, exercises and other applied activities   15
Total 60 90

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Evaluation

Learning outcomes Evaluation Weight (%) Recoverable nature
R1, R2, R3, R4, R5, R6, R7 and R8 Final assessment 65 Yes
R1, R2 and R3 Individual activities and reports 10 No
R1, R2 and R3 Group activities and reports 10 No
R1, R6, R7 and R8 Continuous evaluation assessment 15 No

 

At least 5 out of 10 in the final exams is required to pass the course

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Agenda

MODULE I: INTRODUCTION TO BUSINESS

Unit 1. Business

Unit 2. Business formation

Unit 3. Management

Unit 4. HR management

MODULE II: ACCOUNTING, FINANCE AND INVESTING

Unit 5. Accounting

Unit 6. Economic and financial analysis of the firm

Unit 7. Finance

Unit 8. Investment

MODULE III. OPERATIONS

Unit 9. Operations management

MODULE IV. MARKETING

Unit 10. Dimensions of marketing strategy

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Bibliography

Access the bibliography that your professor has requested from the Library.


Díez-Vial, I., Martin de Castro, G., and Montoro-Sánchez M.A. (2012). Introduction to Business Administration, Civitas

Kelly, M., and Williams, C. (2017). BUSN 9th edition, Cengage Learning

Weygandt, J.J., Kimmel, P.D., and Kieso, D.E. (2013). Financial Accounting, IFRS Edition, 2nd edition, Wiley

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Languages

English

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Location

Campus de Arrosadía

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